Research on the Dynamic Mechanism of the Internet Public Opinion Based on Interaction Ritual Chains : —Taking the 2019 Learning Companion Event as an Example

Xingbin Chao
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Abstract

In the era of new media, the Internet public opinion can have a huge social influence. The purpose of this research is to explore the dynamic mechanism of the Internet public opinion and provide necessary research support for grasping the evolution process of the Internet public opinion. This research uses the interaction ritual chains theory as the research framework, and selects the case study of the "Learning Companion" event in 2019. It is found that emotion stimulates the online expression of netizens, and promotes the connection between netizens and forms an online group. It has an impact on the Internet public opinion by driving netizens’ online behavior. Therefore, emotion is an important dynamic mechanism for the evolution of the Internet public opinion.
基于互动仪式链的网络舆情动态机制研究——以2019年学习同伴事件为例
在新媒体时代,网络舆论可以产生巨大的社会影响。本研究旨在探索网络舆情的动态机制,为把握网络舆情演变过程提供必要的研究支持。本研究以互动仪式链理论为研究框架,选取2019年“学伴”事件为案例进行研究。研究发现,情感刺激了网民的网络表达,促进了网民之间的联系,形成了网络群体。它通过驱动网民的上网行为对网络舆论产生影响。因此,情绪是网络舆情演变的重要动力机制。
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