Peran Komunikasi Internal Dalam Pencapaian Visi dan Penanaman Nilai Perusahaan Crediton Group Indonesia

Fransiska Oki Riang Setyana, Akhmad Edhy Aruman
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Abstract

This study aims to determine the role of internal communication in achieving the vision and value infusion of CreditOn Group Indonesia. The successful achievement of CreditOn's Company in Kazakhstan is a reference for CreditOn Group Indonesia in achieving its vision and work culture, but expectations and reality do not run smoothly in its implementation. This study uses the theory of organizational communication and internal communication or also known as employee communication theory. The researcher wants to know how CreditOn Indonesia delivers the vision and values ​from Top Management to employees in order to achieve the output that is expected to be achieved. This research uses a qualitative method with a constructivism paradigm because there is a reality that the company wants to build to achieve its vision and application of its values. The results of the study show that there are inefficiencies in using communication channels, noise in delivering the messages, timing of the delivery of messages in the term of communicating the vision and company's values.
内部通信在成就愿景和灌输印尼Crediton集团价值方面的作用
本研究旨在确定内部沟通在印尼信通集团实现愿景和价值注入中的作用。credititon公司在哈萨克斯坦的成功成就是credit iton Group Indonesia在实现其愿景和工作文化方面的参考,但在实施过程中,期望和现实并不顺利。本研究运用了组织沟通理论和内部沟通理论,也称为员工沟通理论。研究者想知道credit iton Indonesia如何将高层管理人员的愿景和价值观传递给员工,以实现预期的产出。本研究采用建构主义范式的定性方法,因为公司希望建立一个现实,以实现其愿景和价值观的应用。研究结果表明,在使用沟通渠道方面存在效率低下,在传递信息时存在噪音,在传达愿景和公司价值观方面存在信息传递的时机。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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