Assessing the Impact of Business Model Innovation, Firm Characteristics and External Collaboration on Food Outlet Performance in Malaysia

Abstract

Kuala Lumpur, the national capital of Malaysia is a diverse and dynamic city. The food scenary in Kuala Lumpur is constantly changing, with new variants of business models being introduced frequently. Restaurants and food outlets need to adapt to this change in order to maintain sustainable competitive advantages, or bear the risk of being obsolete. One of the latest trends is online food delivery. Various industry players are competing among each other, especially in large cities. There have been many studies focusing on the service providers in the sharing economy and relevant consumer behavior, but little have researched from the perspective of the food outlets. This paper is established upon the Dynamic Capabilities Theory. Questionnaires were distributed to the top management of food outlets in Kuala Lumpur. Our findings indicated that business model innovation, firm characteristics and external collaboration were found to have positive impact on food outlet performance.