Role of television advertising in the promotion of banking services, descriptive and analytical study

Abstract

        The study dealt with the role of television advertising in the promotion of banking services, descriptive and an a l y t I c a I study , applied to a group of Sudanese banks . represented in: 1/ f a I s a Islamic Bank of Sudan . 2/ Islamic North Bank . 3/Commercial Real Estate Bank. 4/ Omdurman Na o n al Bank. A I N I lain Bank. 5/ Bank of Khartoum .In the period from 17/9/2017/ to 17/ 9/ 2019. This research is descriptive research based on field research methodology, Using scientific and interview observations, and data collection tools .search section to four access:                                                                                   The first chapter contains a systematic framework for research . chapter Two  It includes the theoretical framework, and consists of three questions The first topic : the concept and definition of television advertising . the third topic : the functions, characteristics and means of television advertising . chapter III, Electronic Advertising and customer Behavior . The first topic : the concept and definition of economic development . the third topic : the role of the Internet in influencing the behavior of customers. The fourth chapter, which includes the field study , consists of three sections. The first topic : the development and emergence of Sudanese banks (subject of the field study). The second topic : includes methodological procedures .the third topic : presentation and interpretation of data . conclusions, references , sources and annexes. Objectives of the research: aims at the following :1/ stand on the role of television advertising in changing the behavior of the customer towards the service provided by banks.2/ Identify the role of television advertising in raising awareness of the customer about banking services. 3 / I den f y the reality of television advertising within the banks targeted to e l d s t u d y . Main results:                                                                     1/ the study showed that television advertising works to achieve development works to achieve development in various fields.2/ the study con r med that television advertising helps to develop banking based on Islamic principles.3/ the study pointed out that television advertising contributes to increasing the number of customers dealing with banks. Recommendations:1/ conduct periodic eldvisits to ATM sites to I den f y problems and problems that occur to them ,and work to address them.2/ Building the spirit of work and one team, and the development of social relations between employees in banks. Bank.