Influencing Factors on Imitation Behavior of Internationalization of Service Multinational Corporation

Abstract

Since the concept of inter-organization imitation was brought up, researchers mainly use a theory to explain the imitation behavior of internationalization of service multinational corporations, which is not enough to interpret the generating mechanism. Actually, because of the multi-reasons of the imitation of internationalization, it is not suitable to explain the phenomenon in one specific aspect. Based on the three kinds of imitation, this paper explores the imitation behavior of internationalization from the uncertainty of external environment, the uncertainty of the result of specific behavior and the uncertainty of resource selection.