KEY ENABLERS FOR INTERNATIONAL BUSINESS EXPANSION OF JORDAN COMPANIES – A PLS-SEM APPROACH

Abstract

Considering the limited empirical evidence on Jordan companies’ internationalization approach, we seek to identify the prioritization of international dimension of business in this country, to assess Jordan companies’ interest for international expansion, but also expectations related to international expansion. Based on a PLS-SEM approach, the ambition of this study is to explore Jordan companies’ readiness for international expansion and to identify and capture the opportunities of Jordan companies to approach foreign markets, in line with their experience in international business. The findings retrieved from this study contribute to the development of body of knowledge in this research stream, by revealing the correlations among variables with significant predictive power on international business management.