An Environmental Sustainability-Based Ecopreneurship Learning Process

Abstract

Considering a significant increase in number of young entrepreneurs, this study was attempted to identify students’ role in an ecopreneurship-based social science learning in order maintain environmental sustainability. This is a qualitative study using a case study approach. This study revealed that the ecopreneruship learning conducted in university environment was not significantly effective since not all of students experienced the real context through field study. They only focused on classroom learning and did not have interest to initiate and develop an environmental-based enterprise. The eminence of the implementation of this learning process in this study was the emergence of students’ awareness, intention, and action to learn about environmental-based enterprise. This study also recommends a cooperation between university and ecopreneurs so that the students can directly and comprehensively learn and practice or even build an enterprise without neglecting their environmental sustainability for the economic growth.