A Study on the Effect of Living Infrastructure Around Apartment Complexes on Urban Design Image, Housing Satisfaction and Recommendation Intention

Abstract

In this study, the effect of living infrastructure among urban design image, housing satisfaction, and recommendation intention was studied. Multiple regression analysis was performed to verify the causal relationship between variables, and as a result of analyzing demographic characteristics that could affect the analysis, the following results were derived. Living infrastructure has a positive effect on urban design image and housing satisfaction, urban design image and housing satisfaction have a positive effect on recommendation intention, and living infrastructure has a positive effect on recommendation intention. It was found that designed image and housing satisfaction play a mediating role. The academic significance of this study is that it expanded the research area on living infrastructure from a new perspective, and the practical significance of this study is that among the main housing types of apartment houses, the living infrastructure around the apartment complex is the consumer's urban design image, residential area. It is possible to improve the apartment complex design in the future by confirming that satisfaction and recommendation intentions influence each other's decision-making.