The Effect of Extrovert-Introvert Personality Types on Consumer Trust on Online Customer at Bekado Mart

Nuralfiah Nuralfiah, S. Suwarti
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Abstract

This study examines the effect of extrovert-introvert personality types on consumer confidence in online customers at Bekado Mart Purwokerto. This research is a quantitative study with a population of online customers or members of Bekado Mart Purwokerto. The sample used in this study was 500 customers (according to the data of the Bekado Mart admin). The data collection method uses a consumer confidence scale and an extrovert-introvert personality type scale. The sampling system uses an accidental sampling technique carried out using Google Forms in the data collection process. Reliability test using Cronbach alpha. The consumer confidence scale is 38 items. Based on the results of the study, sig. P = 0.000 (p < 0.05) and the coefficient of determination Rsquare = .148. The proposed hypothesis is accepted, namely that the extrovert-introvert personality type influences consumer confidence in online customers at Bekado Mart Purwokerto. The regression results show a positive value, meaning that the extrovert-introvert personality type influences consumer confidence.
外向型和内向型人格类型对倍卡多商城在线顾客信任的影响
本研究考察了外向-内向性格类型对贝卡多玛特普沃克托网上顾客信心的影响。本研究是对Bekado Mart purworkerto的在线客户或成员进行的定量研究。本研究中使用的样本为500名客户(根据Bekado Mart管理人员的数据)。数据收集方法采用消费者信心量表和外向-内向人格类型量表。抽样系统在数据收集过程中使用Google Forms进行偶然抽样技术。信度检验采用Cronbach alpha。消费者信心量表有38个项目。根据研究结果,sig. P = 0.000 (P < 0.05),决定系数Rsquare = .148。提出的假设被接受,即外向型-内向型人格类型影响Bekado Mart Purwokerto网上顾客的消费者信心。回归结果显示为正值,说明外向型-内向型人格类型影响消费者信心。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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