Effect of Service Quality, Satisfaction, Trust and Experiential Marketing of Tourists Loyalty

Abstract

This study aimed to test the influence of quality of service, satisfaction, trust and experiential marketing of tourists loyalty. Techniques used in data collection was done by the method of collecting data by distributing questionnaires to the respondents who had already visited tourist attractions in jakarta, with a total sample of 200 respondents using software smart pls v.3. The results of this study indicate variable quality of service has a significant influence on tourists loyalty variable. Variable satisfaction no effect and no significant effect on tourists loyalty variable. Variable trust has a significant influence on tourists loyalty variable. Variable experiential marketing has a significant influence on tourists loyalty.