Privacy Concerns and Levels of Information Exchange: An Empirical Investigation of Intended e-Services Use

Tamara Dinev, Paul J. Hart
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引用次数: 77

Abstract

In this study we report on a classification scheme of intended e-services use based on levels of information exchange between users and Web sites. We refer to the broader concept of e-service as a service available via the Internet that completes tasks or conducts transactions. Each level varies by the amount and sensitivity of personal information exchanged in the process of seeking and obtaining information, services or goods during an online session. We then examine the relationships between two dimensions of privacy concerns (i.e., concerns related to finding personal information on the Internet and concerns related to the possible abuse of personal information submitted online) and the intended e-services use at each level of information exchange. Exploratory and confirmatory factor analysis validated the measures used on our theoretical model. The relationships between the privacy concerns and intended e-services use were then analyzed in a structural equation model. The results support the hypothesized relationships between the privacy concerns and four out of the five levels of information exchange. In addition the results show that privacy concerns increase as the amount and sensitivity of personal information submitted through Web sites increases.
隐私问题和信息交换水平:电子服务预期使用的实证调查
在这项研究中,我们报告了一种基于用户和网站之间信息交换水平的预期电子服务使用分类方案。我们将更广泛的电子服务概念称为通过Internet完成任务或进行交易的服务。每个级别根据在网上寻找和获取信息、服务或商品的过程中交换的个人信息的数量和敏感性而有所不同。然后,我们研究了隐私关注的两个维度(即,与在互联网上查找个人信息有关的关注和与在线提交的个人信息可能被滥用有关的关注)与在每个信息交换级别上预期的电子服务使用之间的关系。探索性和验证性因素分析验证了我们的理论模型中使用的措施。然后在结构方程模型中分析了隐私问题与预期电子服务使用之间的关系。研究结果支持了隐私问题与信息交换五个层次中的四个层次之间的假设关系。此外,调查结果还显示,随着通过网站提交的个人信息的数量和敏感性的增加,人们对隐私的担忧也在增加。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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