An Assessment of Mobile Advertising Effectiveness on Indoor Positioning

Abstract

With the rapid development of smart phone, a lot of new services have come to pass, which can be used by the new equipment and mobile wireless to break through barriers of indoor positioning technology. The service provider can collect the user's behavior pattern through the mobile application, and then gather a large number of groups with the same attributes. For provider, online advertising is the important sources of income. However, there seems to be a lack of mobile advertising effectiveness on indoor positioning, due to the fact that it hasn't widely used at present. This study will use the exhibition field space as the subject of indoor navigation test, and sum up its hierarchical structure by the expert group interviews, and then use analytic hierarchy process (AHP) to determine assessment weights. To find out the advantages of mobile advertising on indoor positioning app is the anticipated results of studying, as a service provider or users can refer to the information to create a win-win situation.