Effect Of Corporate Social Responsibility Performance On Stakeholder’s Perception Of Telecommunication Companies In Nigeria (A Study Of Mtn, Globalcom & Etisalat)

Abstract

This study aimed at determining the effect of corporate social responsibility performance on stakeholder’s perception of telecommunication companies in Nigeria. An ex-post facto research design was employed. Data were collected and statistically analysis using multiple regression. Based on the empirical analysis, the study revealed that economic expectation of CRS performance do has a significant effect on stakeholder’s perception. The study also revealed that legal expectation of CRS performance do has a significant effect on stakeholder’s perception. The study further revealed that ethical expectation of CRS performance do has a significant effect on stakeholder’s perception. The study finally revealed that discretional expectation do has a significant effect on stakeholder’s perception. Conclusively, behaving in a socially responsible way normally raises the cost profile of a firm, there have been evidence, although not unchallenged, that firms that do so tend to enjoy better long run corporate performance, arising mostly from the support, friendliness and peace they often experience in their operating environment. The study therefore recommended that firms should institute proactive waste management systems and structures that ensure that the disposals of the harmful by-products in every aspect of their operations are properly handled. Such systems need not be compelled by government regulation, but should be voluntarily provided by the firms themselves. The long run benefits of avoidance of fines and penalties justify such expenditure. Corporate social responsibility projects should be provided by firms especially within and for the benefit of their host communities, especially as government has not been very successful in meeting the basic needs of most communities. Typical areas of intervention for firms in Nigeria include education, health and physical infrastructure support. Such actions ensure that a firm enjoys a positive image and good neighborliness from its host community.