CORPORATE VOLUNTEERING IN THE CONTEXT OF CORPORATE SOCIAL RESPONSIBILITY

Abstract

he volunteering essence and its types were considered in the article. Defined, the multidirectional structures and multifunctionality of volunteering allow us to confirm its economic, environment and social value is being increased. In this work was discovered the connection between country’s economic growth which basic evaluating ratio serves as the gross national income per capita and population proportion that participated in volunteer activities. The Pearson correlation coefficient was calculated using two investigated indicators by the instance of 12 Europe countries in 2019. We gained a next result: rxy= 0,9475 it demonstrates an essential impact of citizen volunteering on economic increment. The mathematical economic model had been developed to concretise the correlation between investigated indicators. In the article was defined close and direct dependency between the economic indicator and the proportion of participated volunteers: the more people were being involved in volunteering activities, the more GNI per capita was being increasd. We defined that corporate volunteering was the most crucial part of business social responsibility. There were analysed the realization of main corporate volunteering activities in Ukraine, which of them at the present stage are blood donation, parks cleaning, gardening, medical organisation financial assistanse, ATO fighters support, the care of cancer-affected children. Employee volunteering advantages for different social entities such as business, employees and communities were determined. Corporate volunteering practises enhance company image and provide their stable competitive market through the improvong process of employee loyalty, rising the quantity of external stakeholders’ positive responses about a company, the increasing level of employee ethical conduct, motivation, team spirit, and initiative.