Formation of Leadership of Shared Economy Institutions in the Global Space

Abstract

In order to determine the mutual influence of institutional changes and the process of forming a shared economy, this article describes the key factors that created the conditions for the development of shared economy institutions: limited resources and reduced availability, digitalization of economic processes, the development of a platform economy, the presence of global social, environmental systems for the entire world system problems, the development of network relations, caused, among other things, by the formation of common values. The authors compared institutional changes, factors that ensure the development of the digital economy and a list of institutions that allowed the implementation of shared economy projects. Among the factors in the development of the digital economy, the following were considered: the emergence of new consumer models of behavior based on reducing transaction costs, the development of communication technologies, in particular the global trend of using the mobile Internet, the growth of information exponentially, the transition of household needs to the digital environment, mental and psychological changes perception of information and digitalization of information sources. At the same time, it is proved that the leadership of shared economy institutions, based on a more rational use of resources, not only increases the economic efficiency of resources, but also shows the beneficial effect of these processes on solving social and environmental problems. It follows that institutional design, based on the inclusion of shared economy institutions in the overall system of institutions, requires the formation of ensuring the flexibility, inclusiveness and hybridity of the institutional environment. The significance of the results of the study is to justify the development potential of the institutional environment based on the use of pervasive shared economy projects.