Analysis of Increasing Tourism Competitiveness in Selayar Islands Regency

Nawir Rahman, Annisa Ritri
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Abstract

This study aims to examine the potential and analyze the competitiveness of maritime tourism in the Selayar Islands Regency using the SWOT analysis method, as well as to find out the optimal strategy for increasing the competitiveness of marine tourism in the Selayar Islands Regency. This type of research is qualitative with a descriptive approach. Data collection techniques are carried out by observation, interviews, and documentation. The data analysis technique used consists of condensing data, presenting data and drawing conclusions. The results showed that the SWOT analysis model increased the competitiveness of marine tourism, namely having strength in the form of high social cohesion; good service standards; the natural wealth and diversity of marine biota in the Selayar Islands Regency. The strategy of the Selayar Islands Regency Tourism and Culture Office in increasing the competitiveness of marine tourism is the development of the tourist market; tourism product development; development through increasing human resources; developing quality and sustainable marine tourism networks and partnerships; increasing the quality and diversity of business products and tourism services.
西拉亚尔群岛旅游竞争力提升分析
本研究旨在运用SWOT分析法,考察塞拉亚群岛海洋旅游的潜力,分析其竞争力,并找出提高塞拉亚群岛海洋旅游竞争力的最优策略。这类研究是定性的,采用描述性的方法。数据收集技术是通过观察、访谈和记录来实现的。所使用的数据分析技术包括压缩数据、呈现数据和得出结论。结果表明,SWOT分析模型增强了海洋旅游的竞争力,即以高社会凝聚力的形式具有优势;良好的服务标准;塞拉亚群岛的自然财富和海洋生物的多样性。塞拉亚群岛旅游和文化办公室在提高海洋旅游竞争力方面的战略是开发旅游市场;旅游产品开发;通过增加人力资源实现发展;发展高质量和可持续的海洋旅游网络和伙伴关系;提高商业产品和旅游服务的质量和多样性。
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