A Review of Technology Acceptance Model in the E-commerce Environment

Abstract

In recent years, Technology Acceptance Model (TAM) has received considerable attentions in the researches of the e-commerce consumer acceptance and behavior intention. The origin and development of TAM in the e-commerce are reviewed, summarized and contrasted respectively. The models are classified into the following three categories: simple modified TAM, models combining TAM with related theories and acceptance models from other perspectives. Reviewing the findings of previous studies, some current problems are pointed out and the future direction of research and development is viewed.