PATENT SEARCH IN STRATEGIC DECISIONS MAKING OF COMPANY

Abstract

INTRODUCTION Modern companies act in specific conditions that create new requirements for their efficient function. Powerful manufacturing facilities or raw material advantages have long been insufficient to provide competitive advantages. Intangible assets of the company, such as trademarks, patents, goodwill, and know-how become more and more important. Character of intangible assets differs significantly in different industries such as their influence on business models of companies. But share of intangible assets in forming of companies’ income achieves 30-40 %. For example, in area of food, beverages and tobacco product income share of intangible assets is 31 %, in petroleum products – 42.1 %, pharmaceutical products – 34.7 %, printing products – 27.1 %. 1