Study on Influencing Factors of Shanghai Advertising Industry Agglomeration Based on Grey Relation Analysis

Abstract

This paper constructs the index system of the influencing factors of Shanghai advertising agglomeration and makes an empirical study on the influencing factors of Shanghai advertising agglomeration by using grey relational analysis. This paper aims to analyze the internal mechanism and development logic of Shanghai advertising industry agglomeration, provide suggestions for attracting more excellent advertising enterprises and cultural talent resources to settle in, and provide a reference for the government to understand the industrial linkage and location factors.