Study of tourists' attention to marine sports: Attraction importance and performance

Abstract

This study analyzes how tourists perceive the importance of and satisfaction from marine sports. Analysis found: (a) Tourists' attraction to marine sports and satisfaction with them (from high level to low) “pleasant summer weather,” “clear water,” “providing water sports facilities and equipment,” “spacious beach,” and “good air quality;” (b) Items still needing improvement remain “unpolluted sea,” “sports facilities,” “professional coach,” “uniqueness, and landscape viewable while taking marine sports activities,” “rich in ecological resources that allow people appreciate the beauty of ecology,” “safety and waters with a clear range division,” and “variety of water activities for people to engage in.”