Assessing the Implementation of Personal data Protection Awareness and User Satisfaction on the MyData Platform in Taiwan: Assessing User Satisfaction on the MyData Service in Taiwan

Abstract

The utilization of personal data for self-application has emerged as a novel trend in government's provision of public services to citizens. MyData services, for instance, are a prime example of online application services that have been implemented in Finland and Taiwan. In the past, government online services were relatively limited in scope and lacked platforms. MyData is a revolutionary platform that has the potential to transform the way government-provided public services are delivered to citizens. With its one-stop service, it offers a wide range of G2C2B services, making it a true game changer in the field of public service delivery. Since 2020, MyData platform in Taiwan has been utilized by more than 46,000 individuals, must be surveyed for user satisfaction as a reference for future improvements. Secondly, this study aims to understand whether citizens who use innovative public services have a higher awareness of personal data protection and therefore will use the platform. This includes the level of trust in the government and the level of trust in online services; thirdly, in addition to the MyData platform, under what circumstances will citizens transmit personal data. In order to understand the above research goals, this study collected 879 questionnaires using questionnaire survey, and finally, there were 483 valid questionnaires. The results found that more than 70% of the respondents gave a rating of satisfied or above; more than 80% of the respondents agreed or strongly agreed that the MyData platform's identity verification mechanism is enough security; more than 85% of people are willing to continue to use the platform; and 81.16% of people are willing to recommend it to their friends and family.