Iconic Illustration as Tourism Identity of Surabaya Submarine Monument

Abstract

The Submarine Monument Monkasel is one of the evidence of maritime glory in Surabaya. Monkasel is one of the heritage tourism and education in the maritime sector that has an attraction for tourists. The purpose of this research is to design heritage icons, and to brand Surabaya heritage tourism so that visitors will increase. This design can support the city branding Sparkling Surabaya in heritage architecture. The data in this research is obtained by observation and documentation. Data is needed as information to build creative design concepts from Monkasel illustrations. The data obtained were analysed through the 5W1H approach. This design resulted in two iconic Monkasel illustration designs.