E-Commerce Readiness to Support SMEs in Tourism Area: Case of North Sumatera

Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia Pub Date : 2019-10-29 DOI:10.4108/eai.8-10-2018.2288732

Arlina Nurbaity Lubis, Prihatin Lumbanraja, B. K. Hasibuan

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Abstract

A successful tourism required the support from SMEs that affiliated with the tourism area. Today’s revolution industry 4.0 forced much more digitized and internetization of SMEs in near future. The existence of advanced technologies lead to application of e-commerce. The future of SMEs’ growth will be driven with e-commerce. This paper aimed to evaluate the e-commerce adoption readiness from SMEs in Tourism Area. E-commerce will improve overall business which may also promote tourism in the future. A number of 200 SMEs were participated in this study. The SMEs’ were collected from four main area of toursm, the lake, mountain, coastal and city tour. A spiderweb were used to ease presentation of our study. The result indicate that Medan has the most advanced SMEs to adopt e-commerce. The greatest hurdle to other areas were their infrastructures and their adaptation toward technologies.

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电子商务对旅游业中小企业的支持:以北苏门答腊为例

成功的旅游需要与旅游区相关的中小企业的支持。今天的工业4.0革命迫使中小企业在不久的将来更加数字化和互联网化。先进技术的存在导致了电子商务的应用。未来中小企业的成长将由电子商务带动。本文旨在评价旅游区中小企业对电子商务的采用意愿。电子商务将改善整体业务，这也可能在未来促进旅游业。有200多家中小企业参与了这项研究。选取的中小企业主要来自湖泊旅游、山地旅游、滨海旅游和城市旅游四个主要区域。我们用一张蜘蛛网来方便地展示我们的研究。结果表明，棉兰中小企业采用电子商务的程度是全国最高的。其他领域的最大障碍是它们的基础设施和对技术的适应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia

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