MEMBANGUN IKLAN PRODUK SEBAGAI MEDIA PROMOSI MENGGUNAKAN METODE MOTION GRAPHIC DI PT. KEMBANGIN TEKNOLOGI KITA

Abstract

The purpose of this research is to design and build product advertisements as promotional media in PT. Kembangin Teknologi Kita. The technique used in this research is using field research techniques with data collection in the form of identification, conceptualization, and library research that the authors get from theories from books, previous research journals related to the manufacture of product advertisements.The problem that occurs in this study is to create a product advertising concept by displaying the procedures for purchasing services until there is an agreement between the seller and the buyer that the company has never done as an introduction to consumers because it is a new company.From the research results, to overcome the problems that occur, PT. Kembangin Teknologi Kita requires product advertising as a promotional media in the form of products resulting from company services, company information, and also how to make an agreement between the seller and the buyer with a method that is current and easy to remember and using the motion graphic method is sufficient to meet the desired criteria. This product ad video design uses Adobe After Effects and Canva applications.