Communicating the Cohesion Policy: a Theoretical Overview

Aseniya Dimitrova
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Abstract

coverage and communication of EU cohesion policy for the last completed programming period. English-language publications, as well as publications in Bulgarian, from scientific journals or as part of research projects concerning the period 2014-2020, were examined. The aim is to highlight the main approaches, topics and the insufficiency of scientific knowledge on the subject to date. Desk research, analysis and synthesis were used. The main hypothesis is that the amount of theoretical knowledge about the means of communication of the cohesion policy is disproportionate to its importance for the countries of the European Union and especially for some of its economies. It is assumed that a more comprehensive and detailed analysis of the processes and methods of communication of this policy can improve their effectiveness and help the European institutions and national structures to articulate this essential tool for European integration more comprehensibly and potentially - to increase the sensitivity of citizens for her. Keywords: cohesion policy, communication strategies, communication policies, media coverage, European Union.
沟通凝聚策略:理论综述
在最后一个已完成的方案拟订期间对欧盟凝聚力政策的报道和沟通。对科学期刊或2014-2020年期间研究项目的英文出版物以及保加利亚文出版物进行了审查。其目的是突出的主要方法,主题和不足的科学知识的主题,迄今为止。采用桌面研究、分析和综合。主要的假设是,关于凝聚力政策的沟通手段的理论知识的数量与其对欧盟国家,特别是对其一些经济体的重要性不成比例。人们认为,对这一政策的传播过程和方法进行更全面和详细的分析可以提高其有效性,并帮助欧洲机构和国家结构更全面和潜在地阐明欧洲一体化的这一重要工具- -提高公民对她的敏感性。关键词:凝聚力政策、传播策略、传播政策、媒体报道、欧盟
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