Approach to new technologies of Information and Communication for Higher Education: the Cultural paradigm

Y. Epelboin
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Abstract

Reed Midem who created the MIPCOM, the MIP TV world fair in the field of Multimedia, has organized the first world education market in Vancouver (Canada) in May 2000. More than 56 countries were represented. It is thought that education business will approach 90 billions of US dollars in 2005. In North America as well as in Australia Higher Education is now considered as one of the most important business for the new century and a number of universities, either public or private, are very active in this field. These universities try to extend their business not only in their traditional territory but also in other continents. The industry is also coming into this business, not only because they need permanent education for their own employees but also because the job market now requires more skills than diploma. Who would have thought a few years ago that CISCO, Microsoft, General Electrics and other major brands would deliver their own education and diploma? Is education becoming a business as others? What will become of universities? The new technologies are causing a big turmoil and universities will not go through without trouble.
高等教育信息与传播新技术的途径:文化范式
创立多媒体领域MIP电视世界博览会(MIPCOM)的里德·米德姆于2000年5月在加拿大温哥华举办了第一届世界教育市场。出席会议的国家超过56个。据认为,2005年教育业务将接近900亿美元。在北美和澳大利亚,高等教育现在被认为是新世纪最重要的业务之一,许多大学,无论是公立还是私立,都非常活跃在这一领域。这些大学不仅试图在自己的传统领土上拓展业务,还试图在其他大洲拓展业务。该行业也进入了这一领域,不仅因为他们需要为自己的员工提供长期教育,而且因为就业市场现在需要的是技能而不是文凭。几年前,谁能想到思科、微软、通用电气和其他主要品牌会提供自己的教育和文凭?教育正在像其他行业一样成为一门生意吗?大学会变成什么样子?新技术正在引发一场巨大的动荡,大学不会一帆风顺。
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