Analysis of Website Utilization for Online Motor Vehicle Insurance Purchases

Abstract

. Motor vehicle insurance is the best known general insurance business line. Usually, insurance companies receive customers through insurance agents, but there are times when customers are less comfortable when dealing with insurance agents. Hence, insurance companies can take advantage of their official websites as platforms for selling insurance products. Of the 74 current general insurance companies registered in Indonesia, only 61 companies can be accessed from its website. Furthermore, of the 53 companies that sell motor vehicle insurance products, only nine general insurance companies provide online applications. This indicates sub-optimal utilization of the companies’ websites. It was also found that the nine websites that have online applications have a low customer uptake, with the number of unique visitors per day ranging from 5 to 1,250.