The Political Aesthetics of Jokowi and Prabowo on Instagram

Abstract

: Towards the Presidential Election of the Republic of Indonesia in April 2019, social media has becomes one of the most important campaign media. In addition to Facebook and Twitter, Instagram is one of social media that quite popular in Indonesia political practice—esspecialy for the millennial. Both candidate have an Instagram account. This occur because Instagram has a significant influence in contructing Jokowi and Prabowo images. Instagram which is popular among millennial is an interesting political discourse to be explored because both Jokowi and Prabowo tend to narrate their political image into kind of images that is more familiar with the ‘tastes’ of millennial. Through Pierre Bourdieu’s habitus and Jacques Rancière's the distribution of the sensible theories, this study examine how Jokowi's and Prabowo's Instagram uploads narrate their political image which constructs the ‘feelings’ of millennial in political practice in Indonesia.