Review of Opportunities in Collaboration Between Australia and Pakistan for the Education of Marketing Post COVID-19

Abstract

This chapter presents opportunity for collaboration between Australian and Pakistani tertiary education for advanced teaching of marketing. The research presents a study suggesting innovating marketing education post COVID-19 based on class interviews with examples from the world of politics. University students studying marketing were interviewed in this qualitative study by conducting in-class focus groups. Respondents were inquired about their opinion on using various teaching strategies with politics as a case to explain elements of the marketing mix. Recommendations to use class discussions, role-play, and cold-call engagement are contributions of this chapter, presenting learning by applying politics as a marketing challenge to explain the marketing theory. Politics as a marketing example can be used by academic and industrial marketing trainers and educators, leading towards a strategic opportunity for collaboration between Australian and Pakistani education planners and institutions for stablishing strong institutions for peace and justice.