Consumer Perceptions on the Introduction of Genetically Modified Food Products in Kenya: A Qualitative Study in Nyeri and Meru Counties

Abstract

The introduction of genetically modified (GM) food products in Kenya has raised concerns among consumers, as well as regulatory authorities and industry players. This study aimed to explore the attitudes and perceptions of consumers towards GM food products in Kenya, using a qualitative research design and thematic content analysis. The objective of this study was to provide a comprehensive understanding of consumer perceptions towards GM food products in Kenya. Data was collected through focus group discussions (FGDs) with participants drawn from Meru and Nyeri Counties. The data was analyzed using Nvivo software and thematic content analysis. The major findings of the study suggest that consumers in Kenya have limited knowledge and understanding of GM food products. Participants expressed concerns about the safety, health implications, and environmental impact of GM foods. Cultural and religious beliefs also played a significant role in shaping consumer perceptions of GM foods. Despite the concerns raised, participants acknowledged the potential benefits of GM foods, including increased food production and improved nutritional content. Based on the findings, this study recommends that the government, industry players, and other stakeholders should collaborate to develop clear and transparent regulations for GM food products. This should be coupled with targeted education and awareness campaigns to promote public understanding and acceptance of GM foods. Further research is also needed to investigate the potential long-term effects of GM foods on human health and the environment with an underscore of impartial awareness endeavor