A Study of The Relationship Between Service Quality and Visitors Satisfaction in ‎Upper Egypt Museums

Abstract

The importance of visitors and guests can be overstated. To stay competitive, museums must continue to please their visitors in order to increase profitability and market share. They need to figure out what their consumers require, want, and value. This research paper’s aim is to assess the visitors’ views related to tourism services quality in Upper Egypt museums. It attempts to measure the extent to which the tourism business environment is creative and innovative as necessary conditions for guests’ satisfaction. Throughout the previous few decades, many research projects have focused on service quality. It was discovered in recent decades that the quality of services has a major impact on satisfaction . The purpose of this research is to investigate the visitors in their satisfaction for service and facilities regarding five service quality dimensions: tangibles, reliability, responsiveness, assurance and empathy in Upper Egypt museums. Results have revealed that there is a positive and significant relationship between the five dimensions of SERVQUAL and the level of satisfaction for the museums’ visitors.