UPAYA MELESTARIKAN BUDAYA INDONESIA DI ERA GLOBALISASI

Abstract

. The era of globalization can lead to changes in the lifestyle of a more modern society. As a result, people tend to choose a new culture that is considered more practical and simpler than the local culture. One of the factors that cause local culture to be forgotten in the present is; lack of future generations who have an interest in learning and inheriting their own culture. Therefore, this article aims to describe the efforts to maintain Indonesia culture in the era of globalization. According to Malinowski, higher and more active cultures will influence lower and passive cultures through culture contact.