Attitude of Youths towards News Media Listenership in Southeast Nigeria

Abstract

This study seeks to investigate youths’ attitude towards news media listenership. Specifically, it examines the relationship between youths’ attitude (affective, behavioural, and cognitive attitude) towards news on radio and satisfaction with such news quality. It also examines the difference in the interest of young men and women towards news genre. 249 respondents were sampled from Federal Polytechnic Uwana, Afikpo and Nnamdi Azikiwe University, Awka. Correlation results show that the affective, behavioural and cognitive components of attitude correlates positively with young satisfaction with quality of news on radio. Also interest in news differs between young men and women. The implication of the findings is discussed.