A study on Startup Scaleup Success Analysis based on ERIS model – Focused on ALTA case

Abstract

The purpose of this study is to anaylze the success factors of young entrepreneurs focusing on the characteristics, business performance, and socioeconomic marketability of young entrepreneurs, based on the ERIS model and social cognitive theory. In particular, based on the case of young start-up Alt-A, we analyze how the ERIS components interact with each other, such as entrepreneur, organizational resources, industry, and strategy, at the startup growth stages. According to the results of this study, in the start-up stage, various competitions were used by utilizing the strengths of student startups, and a team that could create synergy was formed to produce a prototype. By maximizing the limited network, experience was accumulated through execution rather than planning. After reaching the initial growth stage, the team was able to immerse themselves in the organization through an sharing vision, motivation and an horizontal corporate culture. The results of this study are intended to suggest implications for environmental factors and entrepreneurial competences for technology-based youth entrepreneurs.