Company Responses in Times of Crisis: A Content Analysis of COVID-19 Emails

Abstract

This study searches for recurring themes appearing in the many emails sent during the COVID-19 pandemic from companies all over the world to their clients. The goal is to identify themes and if companies employed use of Corporate Social Responsibility (CSR) between national companies and local businesses. Through use of a content analysis, results indicate that many companies employed a corrective action approach to help mitigate the spread of the coronavirus, with national companies more likely to employ CSR than local businesses, if at all.