Expert group decision-making in corporate identity restyling

Abstract

Although the scientific event organization in Ukraine in 2022 as a reality has guidance on how to perform when the rocket strike alarm, the CSIT organizing committee does its best to support our scientists at risk. To draw even more attention, the conference organization committee took an opportunity to improve the overall style of the conference. First, we began by identifying a set of tools for organizing and supporting the conference, which are or can be carriers of the visual components of the corporate style of the conference. From them, relevant corporate identity attributes were selected for the conference taking place in online mode. Among the developed series of the visual components of the conference, identity elements were chosen that will determine the general stylistics. The difficulty in deciding on corporate identity attributes is many experts, i.e., participants of the organizational and program committees of the conference, which led to the use of a group expert approach.