DEVELOPMENT CONCEPT OF STRATEGIC MANAGEMENT OF RESEARCH UNIVERSITIES

Abstract

he article develops the concept of strategic development management of research universities, which is based on the current challenges of the information society, which operates under the law of accelerated development in three main areas: the provision of educational services; R&D, training of researchers, scientific and information services; all other economic activities. Obtaining positive effects of strategic management is provided in: intellectualization of all types of economic activity and formation of knowledge economy: dominance of scientific and scientific-technical personnel in the structure of employees - 1/3 in the total number of employees in industry and 2/5 in the total number of employees in services; growth in the number of scientific organizations (more than 10 thousand), the number of researchers (more than 5 million people), the number of scientific and scientific-technical journals); massification of higher education: planetary growth in the number of universities (17 thousand) and the number of students (now almost 200 million people, by 2030 - more than 400 million people); internationalization: the emergence of world markets for educational services, scientific and technical information, IPR; formation of leading players in these markets (world-class universities, transnational publishing holdings, TNCs); growth in the number of international students (by 2025 - 7 million people); informatization and digitalization: distance education; electrification and digital transformation of scientific journals, scientific libraries, patenting; new organizations in the form of R&D (virtual teams, distributed research centers) and scientific communications (video conferencing, e-mail, placement of scientific papers on professional web pages) international scientometric databases MNBD Web of Science and Scopus; globalization: the emergence of global public goods; activities of international organizations (UN, UNESCO, World Bank, WIPO); deployment of global scientific information space; international co-authorship and foreign publications, academic mobility; formation of a global system for evaluating the publication activity of researchers and research organizations on the basis of MNBD; ranking of scientific organizations (World ranking of scientific organizations SIR) and universities (Reputational rating, Rating of world universities QS, Shanghai rating ARWU, Webometrics), etc.