Obstacles and Adaptations of Mega-Events in São Paulo in the Face of the COVID-19 Pandemic

D. Silva, M. Aulicino
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引用次数: 0

Abstract

The purpose of this research study was to identify how mega-events that had been established in the official calendar of SPTuris (São Paulo Tourism Company) in 2020, of the Municipality of São Paulo, Brazil, have adapted to the coronavirus pandemic. The study verified the impacts and obstacles caused in the event industry as well as the mitigation of such difficulties. A presentation was made on concepts, classifications of events, their history, and position in the market, including a description of actions by organizers not to stop all activities; the authors also included an interview with a representative of two companies in the event industry. The study conclusion was that most events opted for the internet and social media, in addition to drive-thru and delivery activities in the case of gastronomy; and that there have been gains in health safety and in the role of hybrid events in the future.
面对COVID-19大流行,圣保罗大型活动的障碍和适应
本研究的目的是确定巴西圣保罗市SPTuris(圣保罗旅游公司)在2020年的官方日历中建立的大型活动如何适应冠状病毒大流行。该研究验证了事件行业所造成的影响和障碍以及缓解这些困难的方法。介绍了活动的概念、分类、历史和市场地位,包括组织者为不停止所有活动所采取的行动;作者还采访了两家活动行业公司的代表。研究得出的结论是,大多数活动都选择了互联网和社交媒体,除了在美食方面的汽车餐厅和外卖活动;在健康安全和未来混合赛事的作用方面已经取得了进展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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