COOPERATIVE LEARNING IN EVENT MANAGEMENT: A CASE STUDY OF EDVENTURE OF BEAUTY & THE BEAST

Abstract

Event management education has emerged as an alternative to the related disciplines of business, tourism, and hospitality. Numerous courses offered in the area of event management have raised questions on the employability of graduates in requiring the students to be employed in the industry. This article explores a study offering a multifaceted perspective on the requisite skills and abilities students perceive to be associated with event management employment. By employing students’ experiences and perspectives over the individual leadership and soft skills. This study employed 64 structured questionnaires and students’ individual reflections. Based on the findings, the respondents agreed that positive feedback on teamwork and communication skills, project management, ability to perform and personal attitudes are significant in organizing an event. For soft skills, the study found that communication, teamwork, creative thinking, time management, event management, and management are the skills needed to be improved in the future.