The Success Culture : : How to Build an Organisation with Vision and Purpose

Abstract

The book will show how successful international business strategies have generated a delivery culture and will give managers the insights and strategies they need to build a genuinely purposeful organization. It is designed to help readers understand the practical steps they need to take to achieve success by citing case studies from international companies such as Arthur Anderson, Cadbury, Schweppes, 3M, Motorola and Marks & Spencer.