Scientific Approach to the Formation of Personnel Competence Models for the Russian Military Industrial Complex in the Conditions of Production Diversification

Abstract

The article presents the results of a study of the formation of personnel competence models for enterprises of the military-industrial complex in the context of diversification. The authors carry out a comparative analysis of the goals of diversification and the content of marketing activities. The use of a competency-based approach was substantiated, and a survey of heads of enterprises of the military-industrial complex was conducted on the composition and content of knowledge, skills and abilities necessary for effective work in the markets of high-tech civilian and dual-use products. Models of competencies for personnel of strategic, tactical and operational levels of marketing activities at enterprises of the military-industrial complex are proposed. In the structure of competencies for personnel of the strategic level of marketing activities, the predominance of knowledge, skills and abilities in the formation of the value of a business, its long-term stability and innovation in the markets of high-tech civilian and dual-use products is substantiated. As part of the tactical level of marketing activities, competencies are proposed that allow you to develop and implement marketing strategies, carry out tactical and operational management of work with markets, goal-setting, and the formation of teamwork. As part of the operational level of marketing activities, competencies related to direct interactions with target buyers and consumers, such as the ability to negotiate and carry out sales, Internet marketing, and the ability to conduct market research, are proposed as prevailing. The proposed scientific approach makes it possible to form models of market personnel competencies for enterprises of the military-industrial complex in the context of various industries for the strategic, tactical and operational levels of personnel on the basis of clarifying the goals of marketing activities in the context of achieving the goals of diversification of enterprises of the military-industrial complex.