Analysis of Factors and Effects that Affect the Management of Smart Supply Chains from Pharmaceutical Companies: Focus on Utilizing Big Data

Abstract

With the current surge in information, big data is no longer a distant concept, but is closely related to and close to everyone. With the rapid development of mobile communication and the Internet, big data has gradually influenced and penetrated various fields, resulting in new service and business models. In this study, we focused on the problems in the medical supply chain through a big data background and empirically examined how technology, organization, and environment factors affect the utilization and business effect of big data-based supply chain management systems in pharmaceutical companies. Our results revealed that all three independent variables (organization, technology, and environment) positively affect both the supply chain management of pharmaceutical companies and, furthermore, the overall business effect.. Therefore, the overall business value of a company can likely be realized through dynamic adoption of big data in terms of organizational, technical, and environmental aspects, and that it can respond quickly through various surveys and systematic analysis in the rapidly changing market.