Conversations around Green Products

Abstract

This article is based on candid conversations around the perceptions of Indian consumers about green products. Contributors of this piece were approach for an e-mail-based interview on their experience of having used green products. The interview questions revolved around the attributes, usage, weaknesses and benefits of the green products. Besides, their opinion was solicited on the factors that inhibited or augmented the propagation of green products. The contributors also shared their views on the role of the corporate, the government and the community in promoting green products in India. Contributors of this piece, mentioned in alphabetical order, come from varied background and they aptly reflect divergent thinking. Only nominal changes have been made in the interview transcripts to maintain the essence of the opinion of the contributors. As there are few researches on the Indian consumers’ perception about green products, this article is likely to ignite a wider public discourse. Considering the significance of green products in ensuring sustainability, it is imperative that * Commentator on Public Affairs based in New Delhi, India ** President, FIDR, Gurugram, India *** Assistant Professor, Centre for Management Studies, Jamia Millia Islamia, New Delhi, India **** Market Intelligence Analyst, Perfetti Van Melle, India ***** Founder, Green Circle based in Bengaluru, India ******Associate Professor and Head, General Management Area, Apeejay School of Management, New Delhi, India E-mail: jha.srirang@gmail.com Journal of Management & Public Policy, Vol. 12, No.2, June 2021 60 such issues take centre stage in public debate at all levels. No conclusions have been drawn purposefully so that the readers can develop their own perspective and plan their action to patronize and promote green products to foster sustainability. The conversations around green products featured in this article have been meticulously curated by Dr Srirang K Jha, who is deeply interested in the issues revolving around ethics, corporate strategy and public policy.