Social Media Marketing’s Influence on Customer Loyalty: A Case Study of Siloam Hospital

Abstract

: Rapid technological developments are affecting the intersection of life and the nation’s economy, disrupting the way humans interact and communicate. This change affects how economic activities are conducted place, especially in marketing, where customer retention is the most crucial objective. This study thereby determines whether social media influences consumer loyalty by employing a quantitative approach with multiple regression. Data were collected by distributing questionnaires to 32 respondents who were inpatients at Siloam Hospital.