AN ANALYSIS OF LINGUISTIC LANDSCAPE IN INNER MONGOLIA AUTONOMOUS REGION: A CASE STUDY OF BAYANNUR CITY

Abstract

As the main carrier of information, language signs can be seen everywhere in public, such as various shop signs, guideboards, warning signs, billboards and posters. However, people rarely pay attention to them and the meaning they embody. Linguistic landscape is one of the hot topics in sociolinguistics and applied linguistics. Therefore, based on the research framework of Rosenbaum’s investigation of Keren Kayemet Street in Jerusalem, Israel, this paper intends to investigate the linguistic landscape of public signs in Bayannur City of Inner Mongolia, in order to understand the language use in the linguistic landscape of Bayannur City. In addition, relevant empirical data can provide some reference for the language planning and language policies of the City language Commission and government departments.