Estimating the Benefits of Food Agriculture Education Promotion in Taiwan

Abstract

The local consumption has become popular in each unit in recent years as the food self-support level is low and food problems emerge in endlessly in Taiwan. However, the cognition and the consuming intention of people to domestic agricultural products are often inconsistent due to the incomplete information. The promotion of "food and farming education" is an urgent policy in order to sufficiently know related knowledge and correct value. The study uses the contingent valuation method (CVM) to evaluate the willingness-to-pay of people to the promotion of "food and farming education" so as to increase the information cognition and sufficiency of people to local farm products. The expected research result shows that consumers from the farmers' market or the homemakers union have the highest willingness-to-pay in promotion of food and farming education. The food and farming education will affect the food selections, attitudes and consuming behaviors of people, and reduce the insecurity caused by food safety problems.