Comparative Analysis of Tourism Potential Assessment Methods

Abstract

The tourism industry is currently experiencing serious difficulties related to the COVID-19 pandemic. There has been a significant decline in outbound tourism flows due to the closure of national borders and the introduction of restrictions by countries that were traditionally considered the most attractive for tourists. At the same time, the reduction of outbound tourism can be seen as an opportunity for the development of domestic tourism, including intra-regional tourism. Krasnoyarsk Krai is the second largest subject of the Russian Federation, which has significant opportunities for tourism development, however, we notice a low level of inbound and domestic tourism development due to insufficient development of tourism infrastructure, as well as low level of people’s awareness of potential places of attraction in the region. To develop tourism in Krasnoyarsk Krai it is necessary to carry out large-scale studies to identify the most promising tourist flows, to strengthen marketing activity on the part of private business and tourism management bodies, to form a tourist brand of the region, to develop a mechanism for managerial decision-making in the field of tourism development and support. In our opinion, the initial stage of research and decision-making complex should be the assessment of the region's tourism potential. The article is devoted to the research and comparative analysis of approaches to the assessment of tourist potential of territories. Assessment of tourist potential is the initial stage of a systematic approach to making management decisions for the development of the tourism industry at any level, including intra-regional. Comparative analysis of approaches to tourism potential assessment allowed us to identify the methodology that is most suitable for the specifics of Krasnoyarsk Krai, as well as further areas for its improvement.