Game neologization in the format of a creolized text

Abstract

The article is devoted to atypical word formation: word contamination and illustrations in the format of creolized text. Creolized text is defined as a complex text formation in which verbal and non-verbal elements form a unified visual, structural, semantic and functional whole, designed to influence the addressee in a complex way. Graphic components in combination with verbal ones have a significant impact on the interpretation of the text. Examples of occasional neology, which are a combination of verbal and non-verbal representations that complement and explain each other, are given as the material under study. As a rule, a creolized text is referred to as one of the predominant forms of presenting information in the mass media, but this phenomenon has not yet been considered within the framework of neology. The way to create a neologism in the format of a creolized text is new, unexplored. It is interesting because the meaning of a word without an illustration is not clear. This is a new way of creating neologisms in the format of creolized text.