Correlation between Dominant Sensory Mechanisms during Interaction Processes with Virtual Products and Gender

Abstract

Through the exploration of Human Behavior with the use of networks as well as the Tetrachoric Coefficient (TC) it was sought the relationship between the active Dominant Sensory Mechanisms (DSM) during the interaction processes with 3 Virtual Products (VP) in 3 groups of users., and the gender of the persons like users. The DSM of each user was obtained from the number of repetitions of the SM observed in networks. In this sense, attention was focused on the Women's sector (W). The results obtained suggest the existence of a low dependence in the dichotomy: Dominant Sensory Mechanisms and the Women's sector. Likewise, the results obtained from the Tetrachoric Coefficient (TC) show a directly proportional relationship between the activation of the DSM and gender. In this sense, the results show that the higher the DSM, the greater the probability of the presence of interaction in the women's sector, and the lower the domain of a DSM and the less dominance of an DSM, the less probability of interaction in the women's sector. This was perceived in the 3 groups of users considering mixed groups. Therefore, a possible relationship between the activation of sensory mechanisms and the gender is appreciated.