Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples

Abstract

Using Faff’s (2015, 2019) pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle (2016) develop a research pitch tool targeting non-academic external stakeholders/end users. The “pitching research for engagement and impact” (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance; business model evolution; auditing; and organisational behaviour.